We have made hundreds of buyers and sellers of jewelry, diamond rings, even wedding dresses very happy. And the national press has taken notice.

From Rachael Ray to The Today Show, from The New York Post to The Wall Street Journal, the news media loves our founder’s broken-engagement-into-a-new-business story and the amazing value we provide.

Good Morning America
“What makes I Do different is that once a buyer and seller make a deal, both the money and the ring are sent to the site for safekeeping. The money is held in escrow while a certified, (independent) gemologist appraises the ring.”

Bloomberg News
"Diamonds Aren't Forever When Couples Break Up, Cash Out on Web. After 35-year-old mortgage broker Steven Sherman and his fiancée broke up last year, he kept the 1.7-carat diamond engagement ring he had bought for $8,000. The jeweler who sold it to him offered $2,800 to take it back...Click to continue

Rachael Ray
"I Do Now I Don’t is awesome! A great idea."

Fox Business
"A site for great values for people looking for diamond rings"

NY1 News
“The website has also expended to sell other jewelry, wedding dresses and watches which have become popular engagement presents for grooms-to-be.”

Reuters
“Some American couples are being driven by the financial crisis to sell their wedding and engagement rings. The website, originally conceived as a way for survivors of failed relationships to move on and make some cash at the same time, has experienced a 145% spike in traffic this fall.”

The New York Times
“Mr. Fechner, who works on Wall Street, sold the three-carat custom ring for $15,000 ($3,000 less than he said he paid for it) on idonowidont.com, a Web site that sells rings for couples who have changed their minds.”

The New York Daily News
“Selling a ring through an online marketplace will probably get you the best bang for your buck over a local jeweler or a wholesaler”

The Wall Street Journal Online
“Unfortunately for men, even in this downturn, a survey by online ring reseller IdonowIdont.com showed that women still expect their partners to splurge on a ring.”

The Frugal Examiner
“Whatever your situation, this a great resource where buyers and sellers can meet for items that range from new, vintage and antique engagement rings, wedding rings and wedding dresses.”

WJXT - Jacksonville
“The web site IdoNowIDont.com provides a simple way for people to sell or buy things like wedding dresses and rings that have been used.”

Business Week
"Unlike eBay, I Do Now I Don't certifies the rings it offers for auction are what sellers represent them to be."

CNN
"(This) new auction site caters to people selling rings after breakups."

CBS-TV-Philadelphia
“The website helps a (customer) find the ring of her dreams without breaking her fiancé’s bank. For sellers ‘I Do’ is helping many turn their accessories into cold hard cash. Now instead of crying many are cashing in.”

The Boston Globe
“Here's a website many of us could have used at some point: I Do Now I Don’t. You can sell the engagement and wedding rings that have outlived "til death do us part" commitments.”

The Journal News
"Josh Opperman has the solution for bereft brides and grooms looking to get rid of those leftover engagement rings. Just because your relationship has gone bust doesn't mean you have to go broke."

Dane Carlson's Weblog
"I Do is like eBay for the take this ring and shove it set."

Daily Candy
"Doing it on the cheap? One person’s trash is another person’s treasure at I Do Now I Don’t, which sells secondhand wedding dresses and jewellery."

Divorce 360
"Web Site Offers Alternative for Selling Wedding Ring when Facing Divorce"

Entrepreneur
"Can anything good come from heartache? According to entrepreneur Joshua Opperman, the answer is yes."

Thrillist
"Breaking off an engagement with your soul mate can cost you a lot of money. The next time you decide to ruin your fiancée's life, do it with fiscal confidence thanks to IDoNowIDont.com."

Crain's
"Valentine no more? Time to sell off the old ring and unused bridal gown."