I Do Featured on Good Morning America!

We’re still so excited that I Do Now I Don’t was featured on Good Morning America.  We were particularly pleased to see our independent gemologist Mark Yakubov featured so prominently. The story gets at what makes I Do so different. In short once a buyer and seller make a deal, the ring and the money are sent to us for safe keeping.

Then Mark, a highly trained gemologist, authenticates the diamond ring. As Mark said in the interview: “My job is to be very independent. I don’t know what the buyer wants or what the seller wants. I give my own independent opinion, and if it satisfies both parties, they take it from there.”  It’s a unique process that allows consumers to buy and sell with 100% confidence. To see the full profile click here