I Do Featured on Good Morning America!

We’re still so excited that I Do Now I Don’t was featured on Good Morning America.  We were particularly pleased to see our independent gemologist Mark Yakubov featured so prominently. The story gets at what makes I Do so different. In short once a buyer and seller make a deal, the ring and the money are sent to us for safe keeping.

Then Mark, a highly trained gemologist, authenticates the diamond ring. As Mark said in the interview: “My job is to be very independent. I don’t know what the buyer wants or what the seller wants. I give my own independent opinion, and if it satisfies both parties, they take it from there.”  It’s a unique process that allows consumers to buy and sell with 100% confidence. To see the full profile click here

Diamonds from Michael Jackson’s Hair?

At I Do we prefer to mine diamonds the old-fashioned way. By encouraging consumers to sell barely-used diamonds to enthusiastic buyers. But sometimes hype and technology conspire to create a unique moment in history. The creation of 10 half-carat diamonds from Michael Jackson’s hair set on fire during an infamous Pepsi shoot is one of those moments.

According to LifeGem, the creators of hair-to-diamond technology, Jackson’s hair will be heated to 5,400 degrees reducing it to carbon. The carbon is then crystallized and turned into diamonds in a process that takes at least six moths

We like diamonds with a story too but prefer diamonds at a discount even more. Like this stunning engagement ring.

Recycled Diamonds - The New Green

We loved this recent profile on I Do from EcoMii, “the single credible and comprehensive resource for everything green. As Heather O’Neill writes “reusing items rather than buying new is the cornerstone of an eco-friendly lifestyle. On the buyers’ side, purchasing jewels from this site will not only save money but count as an act of recycling.  We love how O’Neill sums up one benefit of buying and selling on the site. “Who’s knows? I Do Now I Don’t might just be the only good thing to come out of a bad relationship.”

Read the full post here